Your mission defines why your business exists beyond making a profit. It should be clear, purposeful, and reflect the value you provide to customers or the industry. Think about what drives your business forward—what problem do you solve, and what impact do you aim to make? Keep it concise but meaningful.
Understanding your brand’s market position helps ensure it’s perceived the way you intend. Compared to direct competitors, do you want to be seen as more affordable or premium? Do you compete on exceptional quality, outstanding service, or unique differentiation? These choices shape your messaging, pricing strategy, and overall brand perception.
This question helps define your brand’s characteristics in a tangible way. Is your brand sleek and high-performance like a sports car, rugged and reliable like a 4WD, or practical and efficient like a hatchback? The car you choose reflects how you want your brand to be perceived—its speed, luxury, durability, or innovation.
This question helps capture your brand’s voice, personality, and influence. Think about a public figure who embodies the traits of your brand—are they bold and visionary, relatable and down-to-earth, or authoritative and respected? This analogy helps bring your brand’s identity to life in a way that’s easy to understand and communicate
This question helps shape your brand’s tone and personality. Some brands lean towards a more traditionally masculine or feminine expression, while others take a neutral approach. This isn’t about stereotypes—it’s about defining how your brand communicates and resonates with its audience, ensuring consistency in voice, visuals, and messaging.
