Brander by LimeHub
Develop your brand profile in 10-15 minutes using our BrandID
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Section 1: Company Information
Q.
Let's start with your full name please?
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Q.
In your own words, describe what the business does?
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Q.
What problems do you solve for your customers?
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Please describe the business' Mission?
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Q.
What Industry do you operate in?
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Q.
Describe your target audience/s
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Q.
How do you do things differently to other similar organisations?
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Q.
Who do you compete directly with?
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Q.
What are alternative solutions to your product/service (indirect competitors)?
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Section 2: MARKET POSITIONING
Q.
Compared to direct competitors mentioned previously, how do you want your brand to be perceived in terms of price?
Select one...
Higher
Similar or the same
Lower
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Compared to direct competitors, how do you want your brand to be perceived in terms of quality?
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Higher
Similar or the same
Lower
Q.
Compared to direct competitors, how do you want your brand to be perceived in terms of customer service?
Select one...
Higher
Similar or the same
Lower
Q.
How differentiated is your business compared to direct competitors?
Select one...
Highly Differentiated
Somewhat differentiated
Comparable to market competitors
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Section 3: Brand Personality
Q.
What do you want your brand to communicate when people look at your branding?
Down-to-earth and honest
Daring and imaginative
Reliable and intelligent
Upperclass and charming
Outdoorsy and tough
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Section 4: Brand Analogy
Q.
If your brand were a car, which would it be?
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Q.
If your brand was a celebrity or public figure, who would it be?
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Q.
If your brand had a gender, which would it be?
Feminine
Masculine
Neutral
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Section 5: Archetype
Q.
How does your brand inspire its audience?
By encouraging simplicity and purity
By making them feel connected and belonging
By motivating them to conquer challenges
By advocating for disruption and change
By promoting adventure and discovery
By manifesting dreams into reality
By establishing order and leadership
By bringing about transformation
By fostering deep connections and relationships
By nurturing and providing care
By brightening up moments with joy and humor
By sharing wisdom and insights
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Q.
What’s your brand’s core philosophy?
Pure simplicity is the key to happiness
Building genuine connections matters
Challenges are meant to be overcome
Breaking conventions leads to progress
The world is full of possibilities
Imagination brings change
Structure and hierarchy bring stability
Everything can be changed with the right magic
Passion drives us forward
Compassion is the heart of humanity
Life should be filled with laughter
Seeking knowledge is the path to enlightenment
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Q.
Which interaction style aligns with your brand?
Gentle reassurances and affirmations
Casual conversations and heart-to-heart chats
Motivational pep talks and victory celebrations
Bold confrontations and revolution rallies
Invitations to grand adventures
Collaborative brainstorming sessions
Guided tutorials and leadership conferences
Immersive experiences and workshops
Deep emotional dialogues and passionate discourses
Supportive counseling and caregiving discussions
Comedy shows and joy
Educational seminars and wisdom
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Section 6: Colour
Q.
What emotion do you primarily want your customers to feel when they interact with your brand?
Calmness and/or trust
Energy and/or passion
Creativity and/or wisdom
Growth and/or harmony
Optimism and/or enthusiasm
Visionary and/or insightful
Purity and/or clarity
Elegance and/or power
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Q.
Which of the following best describes your brand's mission?
To offer peace and tranquility
To provide warmth and vibrancy
To connect with earthiness and authenticity
To convey gentleness and grace
To rejuvenate and energize
None of the above
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Q.
If your brand were a season, which one would it be?
Spring, full of hope and renewal
Summer, bursting with energy and radiance
Autumn, cozy and full of nostalgia
Winter, serene and introspective
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Q.
How do you want your brand to stand out in a crowded market?
As a beacon of stability and trust
As a dynamic and disruptive force
As a source of inspiration and magic
As a grounded and authentic player
As a breath of fresh air and innovation
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Think of a time of day that aligns with your brand. When is it?
Dawn, full of new beginnings and freshness
Midday, active and energetic
Sunset, reflective and calming
Night, mysterious and introspective
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Q.
What’s a core value your brand emphasizes?
Loyalty and/or dependability
Courage and/or dynamism
Innovation and/or wonder
Growth and/or health
Joy and/or positivity
Depth and/or introspection
Minimalism and/or clarity
Luxury and/or dominance
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Section 7: Shape
Q.
What is the primary emotion you want to evoke in your customers?
A feeling of unity and togetherness
Trust and security
Energy and adventure
Calmness and interconnectedness
Progressive innovation
Comfort and authenticity
Positivity and movement
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How would you describe your brand's work ethic or process?
Harmonious and collaborative
Structured and dependable
Dynamic and daring
Fluid communication and expansive reach
Efficient and forward-thinking
Intuitive and holistic
Personalized and emotionally engaging
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Q.
If your brand were an environment or setting, which would it be?
A roundtable discussion space
A structured corporate office
A mountain summit or adventurous landscape
An expansive bridge or horizon
A modern skyscraper or tower
A natural park or botanical garden
A winding river or rolling hills
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Q.
Which of the following best represents your brand's approach to challenges
Embracing and harmonizing differing perspectives
Systematic problem-solving and structured analysis
Tackling head-on with energy and might
Bridging gaps and establishing connections
Rising above, innovating, and leading the way
Adapting and flowing with the circumstances
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What core value defines your brand's relationships with customers or partners?
Community and shared experience
Trustworthiness and reliability
Motivation and empowerment
Open communication and wide reach
Progressive partnerships and vertical growth
Authenticity and warmth
Emotional connection and journeying together
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Section 8: Font
Q.
How do you want your brand's voice to be perceived?
Traditional and respectable
Modern and forward-thinking
Elegant and refined
Quirky and unique
Casual and approachable
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Q.
What's a key characteristic of your brand's message?
Trustworthiness and authority
Clarity and simplicity
Creativity and flair
Individuality and distinctiveness
Personal touch and intimacy
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How would you describe your brand's relationship with its audience?
Formal and professional
Friendly and approachable
Artistic and emotive
Bold and impactful
Relaxed and personal
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Q.
If your brand was a person at a party, who would it be?
The wise, well-dressed individual discussing world events
The friendly, approachable person chatting with everyone
The artsy individual reciting poetry or singing
The lively, unforgettable character in a unique outfit
The one writing heartfelt notes or doodling on a napkin
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What’s a primary goal for your brand’s visual identity?
To evoke a sense of tradition and reliability
To be universally understood and accessible
To stand out as artistic and unique
To be instantly recognizable and bold
To feel personal and genuine
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How do you want customers to remember your brand after a brief interaction?
As authoritative and knowledgeable
As straightforward and efficient
As imaginative and original
As bold and distinctive
As warm and relatable
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