Add your Archetype Name here (e.g. The Creator)

Describe your brand archetype and how it represents your brand.

Describe how you want your brand to make people feel, e.g. in good hands, inspired, confident, etc.

Describe the tone in which you communicate with your audience. Consider including descriptive words like formal/informal, inspiring, approachable, etc. and even examples to ensure that people representing your brand in marketing activities use the right tone consistently.

Add your tagline here.

Explain what your tagline means (i.e. give it a story)

What is your brand story? Why do you exist?

How is your brand positioned in the market in terms of key metrics such as price, value, impact, service, quality and/or differentiation?

Headline 1:
Roboto, Size: 50pt, Weight: Semi bold, Line height: 130%

Headline 2:
Roboto, Size: 42pt, Weight: Semi bold, Line height: 130%

Headline 3:
Roboto, Size: 36pt, Weight: Semi bold, Line height: 130%

Headline 4:
Roboto, Size: 22pt, Weight: Semi bold, Line height: 130%

Subtitle:
Roboto, Size: 24pt, Weight: Medium, Line height: 130%

Paragraph:
Roboto, Size: 12pt, Weight: Light, Line height: 150%

Paragraph Small:
Roboto, Size: 10pt, Weight: Light, Line height: 150%

Describe the main purpose and goal of your writing style — whether to teach, analyze, persuade, inspire, etc. Example: We want to teach complex topics step-by-step, with a focus on building understanding.

Describe details of the target audience you'd like to write for including relevant information, needs, or preferences. Example: Write for marketing professionals. They’re tech-savvy and appreciate a dash of humor with their data.

Think about characteristics like formality, emotion, personality, and how you want the written responses to feel. Example: Write in a warm, approachable tone with light professional humor – like a friendly mentor

Describe in detail how you would like to write. Be as specific as you can. Example: Write like an excited scientist explaining fascinating discoveries – technical but energetic.

Add an example paragraph.